11th International TCG Retail Summit

The 11th TCG Retail Summit provides a unique opportunity to discover new trends, engage with leading experts, and gain valuable insights into the changes that will shape the future of retail. The central question for this year’s congress is: „What does TCG Retail look like in a Post-Digital World?” 

The summit will offer in-depth insights into the technologies and strategies that will shape the TCG retail sector in the coming years. Artificial Intelligence (AI) and its impact on process optimization and the customer journey will take center stage. Other key topics include changing consumer behavior, the influence of Retail Media and Social Commerce, and sustainable business strategies. 

The past two years have been marked by consumer uncertainty and hesitation in the TCG industry. The effects of the global economic crisis, supply chain issues, and geopolitical tensions have posed significant challenges. Consumers have been increasingly reluctant to spend, leading to a general decrease in demand. 

However, for 2025, a more optimistic outlook is emerging. The industry hopes for a positive market development across Europe, as the economic situation stabilizes and consumer confidence begins to recover. Companies are preparing to set the course for a sustainable recovery, with new technologies and customer satisfaction as key growth drivers.

The summit will feature a series of renowned speakers and experts addressing global trends and their impact on the TCG sector: 

• Michael Schuld, CMO of MediaMarktSaturn, , will discuss the opportunities in Retail Media. Europe’s largest electronics retail chain discovered Retail Media as a promising revenue stream, enabling the company to engage with customers in new ways and generate additional income. 

• TikTok will present its new business model, TikTok Shopping, through which brands will soon be able to showcase and sell their products directly on TikTok. After launching TikTok Shopping in the US, UK, Ireland, and Spain, the company will share how and when it will expand the service to more European markets. 

• NielsenIQ will present a report on changing consumer behavior across different continents, with a focus on how these changes are influencing the European market. 

• An international AI expert from the USA will explain how companies can optimize their processes and customer journey using artificial intelligence. 

• Beko Europe, after acquiring Whirlpool EMEA, will present its new business strategy and sustainable practices, particularly in circular economy and energy-efficient products. 

• Alza.cz, Datart/Nay, and Planeo, leading Czech TCG retailers, will share insights into the specific demands of the Czech market and the behavior of Czech consumers, providing valuable perspectives on their successful local practices. 

In today’s increasingly geopolitically uncertain world, companies must adapt their strategic planning to new political and economic conditions. The summit will address these areas in depth: 

• Top management representatives from BCG and Morgan Stanley will focus on current market forecasts and explain how companies can develop a future strategy despite uncertainties. 

• A key topic will also be the European Commission, which will introduce concrete steps to compel third-party platforms like Temu and Shein to ensure a level playing field and fair competition. 

The summit provides a platform for showcasing best practices in the industry: 

• Enrique Martinez, CEO of Fnac Darty and winner of the TCG Leadership Award 2024, will share how he successfully led the company into the future. 

• Hans Carpels, President of Euronics International, will present an ambitious project developed in collaboration with APPLiA, the home appliance manufacturers association: A consumer label that provides clear information on product quality and sustainability. This label will be presented to the European Commission as a blueprint for establishing it as an industry standard. 

The TCG Summit offers not only an excellent opportunity to discuss new ideas and projects with business partners but also to expand international networks. Participants will have the chance to connect with leading industry figures from over 25 countries, exchange experiences, and forge new business relationships. 

The summit is the ideal platform to address future challenges and shape the path toward a sustainable Post-Digital World in TCG retail. 

The 11th International TCG Retail Summit in Prague offers a valuable opportunity to stay informed about the latest trends and technologies in the retail sector and gain insights that will drive future business development. From artificial intelligence to the impact of geopolitics, the summit will provide a comprehensive look at the topics shaping the TCG sector in the coming years. Register today and be part of this important event for the TCG industry! 

More information and registration at: www.tcgsummit.com.